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Friday Favorite Blogroll: Innovative Digital Media Platforms

March 14, 2014Patrick NunnallyProgram & AnnouncementsComments Off on Friday Favorite Blogroll: Innovative Digital Media Platforms

A historian, or perhaps a scholar in media studies, may in the future want to write about the convergence of two global trends: a rising concern for water as an environmental, social, and economic problem of global significance, and the development of very rich, multi-dimensional platforms to convey knowledge through digital means.

Two generations ago, when dams threatened some of the wildest rivers and National Parks in the West, Sierra Club director David Brower pioneered the use of stunning color photographs to alert the public to the lands that were threatened.

Today, large NGOs like The Nature Conservancy and National Geographic Society are developing astonishingly rich and varied means to tell the stories of water, threats to water, and the important work that is taking place in response to those threats.

This infographic about the Great Lakes takes a well-known strategy–the conveying of diverse information in an attractive graphical format–and blows it up in scale and depth.  There’s a lot here, and it’s really interesting, so DO NOT click on it when you have a deadline!

Scroll down to the bottom of the graphic (I knew you’d click on it!) and find a link to more innovative water coverage from The Nature Conservancy.

All of us who grew up watching National Geographic TV documentaries and reading the monthly magazine would not be surprised to learn that the Society (National Geographic Society, that is) would be a leader in innovative digital communications.  The Water Currents blog platform certainly does not disappoint.  Scroll down to see dozens of written blogs, short video blogs, and other materials addressing “cool water stuff” from across the globe.  Guest bloggers from other organizations make an appearance too, an added benefit for those of us looking to learn how the conversation is emerging.

Certainly we all don’t have the resources of National Geographic or The Nature Conservancy.  But innovative digital communication can be scaled up or down to address pretty much any budget, audience, and purpose.  You need to plan thoughtfully, of course, and be committed to spread the word about your work widely, but the rewards are rich!


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